The 40-Point SEO Audit Checklist

A step-by-step checklist to audit any website's on-page, technical and content SEO in an afternoon.

This checklist walks through the same audit process our Digital Marketing Mastery learners use on their capstone projects, split into four sections: technical health, on-page optimisation, content quality and off-page signals.

Technical health covers crawlability, page speed and mobile usability. On-page optimisation covers title tags, headings and internal linking. Content quality covers topical depth and search intent match. Off-page covers backlink profile basics.

Work through each section top to bottom and note down every item that fails — that list becomes your prioritised action plan.